BRAND:
Anon Optics
OVERVIEW:
Creative direction, photography direction, packaging creative direction and design over 10 years for the Anon Optics brand.
Photoshoot art direction for multiple athlete, product and professional model shoots. Creative direction and overall aesthetics utilized across all trade and consumer facing brand channels including magazine ad campaigns, brand catalogs, retail and digital.
ROLE:
Creative Direction Creation.
Concept Creation.
Defined Overall Brand Photography Direction.
Photoshoot Art Direction.
Packaging Creative Direction Creation.
Visual Design.
